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[TRANS] 091016 Dong Bang Shin Ki "Infinitely Yours, Seoul" - Increased Tourism


Source: english.visitseoul.net + jaetime
Translation: sshutingg @ OneTVXQ.com
Credits: OneTVXQ.com { One World. One Red Ocean. One TVXQ! }
Feel free to repost, but please leave the full credits intact. Thanks!







How successful is ‘Infinitely Seoul’ CF that cost 339 billion won?

Early morning of 15th October, there was a girl named Kurosaki Ayano from Tokyo, together with three of her friends, who was shopping for souvenirs at a huge mall in Seoul station.

Kurosaki Ayano and friends decided to visit Seoul after seeing the ‘Infinitely Yours, Seoul’ CF on TBS. The scenes of Dong Dae Mun market and Dong Bang Shin Ki's performance had left a deep impression on her.

The advertisement Kurosaki Ayano saw was the ‘Infinitely Yours, Seoul’ Japan version done by Seoul City Council on June this year. It was an advertisement that Dong Bang Shin Ki was in. It is one of the four different versions used promoting Seoul tourism. Other advertisements include China, Japan, South East Asia and USA. These four different advertisements had cost 13 billion won, and 90 billion won go to the endless broadcast on all media of almost 20 different countries around the targeted regions.

According to related data, Seoul City Council spent 401 billion won for advertising tourism overseas, and 339 billion won this year. Marketing officer from Seoul City Council stated, “Tourism and investment are closely related which directly affect the overseas sales.”

Seoul City Council uses TV advertisements, newspapers and the internet as their promoting media.

So how successful has this round of advertisement been? Through investigations from China, Japan and Bangkok last year, Seoul comes in first for the ‘Most Desired Vacation Destination.’ According to the data from the Cultural and Education Department, the number of tourists that visited Seoul had increased from 413 million (2007) to 513 million (2008).

แปลลลลลลลลลล




ประสบความสำเร็จเป็นอย่างไร 'โซล' CF ที่ราคา 339 billion won?

ตอนเช้าของตุลาคม 15, มีสาวชื่อ Kurosaki Ayano จากโตเกียวพร้อมสามของเพื่อนที่ถูกซื้อของที่ระลึกที่ห้างใหญ่ในสถานีโซลเธอ.

Kurosaki Ayano และเพื่อนตัดสินใจไปโซลหลังจากพบ 'เพียบขอแสดง, โซล' CF ใน TBS. วิวของตลาด Dong Dae มูลและประสิทธิภาพ Dong Bang ชิน Ki ของเขาทิ้งความประทับใจลึกในเธอ.

โฆษณา Kurosaki Ayano เห็นเป็น 'เพียบขอแสดงรุ่นญี่ปุ่นโซล' ทำโดยโซล City Council มิถุนายนปีนี้. มันเป็นโฆษณาที่ Dong Bang ชิน Ki ได้เข้าเป็นหนึ่งในสี่รุ่นต่างๆที่ใช้ส่งเสริมการท่องเที่ยวกรุงโซล. โฆษณาอื่นๆได้แก่จีน, ญี่ปุ่น, เอเชียตะวันออกเฉียงใต้และ USA. สี่โฆษณาเหล่านี้ต่างมีต้นทุน 13 billion won และ 90 billion won ไปออกอากาศสิ้นสุดในสื่อทุกเกือบ 20 ประเทศอื่นทั่วพื้นที่เป้าหมาย.

ตามข้อมูลที่เกี่ยวข้อง, โซล City Council ใช้ 401 billion won สำหรับการท่องเที่ยวโฆษณาต่างประเทศและ 339 billion won ปีนี้. เจ้าหน้าที่การตลาดจากโซล City Council กล่าว "การท่องเที่ยวและการลงทุนที่เกี่ยวข้องซึ่งมีผลต่อการขายต่างประเทศโดยตรง.

โซล City Council ใช้โฆษณาโทรทัศน์หนังสือพิมพ์และอินเทอร์เน็ตเป็นสื่อส่งเสริมตน.

เพื่อให้ประสบความสำเร็จได้อย่างไรรอบนี้ของโฆษณาได้? ผ่านการตรวจสอบจากจีน, ญี่ปุ่นและกรุงเทพฯปีก่อน, โซลมาในครั้งแรกสำหรับปลายทาง Vacation 'ส่วนใหญ่ที่ต้องการ.' ตามข้อมูลจากกระทรวงวัฒนธรรมและการศึกษาจำนวนนักท่องเที่ยวที่เยือนกรุงโซลได้เพิ่มขึ้นจาก 413 million (2007) เพื่อ 513 million (2008).

Jejung and Yuchun from Tohoshinki, who walked out from the colourful music world

The new single "COLORS ~Melody and Harmony~" is Jejung and Yuchun's duet song during "4th LIVE TOUR 2009 ~The Secret Code~ FINAL in TOKYO DOME," which was sung together with 50,000 fans under a warmhearted atmosphere. What is the meaning behind this song? Let’s find out.

- Part omitted -

Q: How did you compose songs?
YC: My own way of composing, ai~ (sighs) I normally compose during my bouts of loneliness. The melody of that song ("COLORS~") was one of Jejung's creations, which was really good (the melody). Therefore, I asked Jejung hyung, "Let’s complete this together?"
JJ: During that time, Yuchun came looking for me and said, "The melody done by you is really beautiful~ Let’s work on it?" I said, "Okay~"
YC: Luckily, he didn’t say "NO!"
JJ: I wouldn’t say that kind of thing. (laughs)
YC: Very warm-hearted ah, Jejung hyung~

- Part omitted -

Q: The idea of inserting the 'rap' was by Yuchun?
YC: Because I’m capable of doing everything. (laughs) Just kidding~ (laughs)
JJ: But personally, I think Yuchun is a rap expert.
YC: Really?
JJ: Yes, really.
YC: Ai ya~ Is it? (laughs)
JJ: I was the one who thought of inserting the rap part, and I asked for his help. "Yuchun ah~ Please include a rap in this song~ RAP~”
YC: It's impossible to reject Jejung hyung. (laughs)

Q: The rap done by Yuchun is really passionate.
JJ: I think so, too. No one can do it like Yuchun.
YC: Thanks! (shy laugh)

- Part omitted -

Q: What's the extent of your composing work so far?
JJ: Including the unreleased pieces, I have lesser than Yuchun.
YC: No, that’s not the case, I have lesser?
JJ: But, Yuchun has 10 pieces and I have only 6.
YC: Let’s count them later~ (laughs)

- Part omitted -

Q: "Endlessly Sweet" was released on the 23rd of September. Let’s talk about this song.
YC: This is a bright and cheerful song.

Q: It’s been a long time since your last cheerful song.
YC: Really? We (Tohoshinki) are trying to regain our youth!

Q: No, all of you are still young...
YC: The truth is, it was recorded during our breaks in between the TSC Live Tour. I can’t seem to remember when exactly.
JJ: That’s supposed to be a secret. (laughs)

Q: Ai ya, let... it out. (laughs)
YC: Ah, I remembered! The beginning part is by Junsu. When we first heard this song, all the members and staff thought that the beginning would be sung by Jejung. 'But Junsu is the one who sang it, though surprised but it's meaningful.
JJ: I also felt that it’s something new for Junsu to sing the opening.


Solo Comment by Yuchun to Jejung

“Because we are not used to doing activities by ourselves, we were curious and had the excited feeling during our interviews and photoshoots. Jejung looks the same as always, quite at ease; not much changes as before which surprised me. (laughs) Whether in Japan or in Korea, the chance for the two of us to hang out is very slim, and we have not gone out for a very long time due to our busy schedule. The day before, Jejung asked me to go out for a drink, and there were only two of us, therefore I said, "Let’s go!" What I felt while composing a song with Jejung hyung is that, because I mostly work on piano pieces, most of them are ballad-type of songs. As Jejung uses MIDI to work, his genre of songs is very broad, really amazing. I’m happy that we are able to come out with something that is a combination of our different "COLORS" (merits).

Solo Comment by Jejung to Yuchun

While we were having our Tohoshinki activities as five, Yuchun always sleeps late and wakes up late, but this time, during our duet activities, Yuchun always sleeps early and wakes up earlier than me! Even for today, Yuchun is the one who woke me up. (laughs) Seriously, seeing the Yuchun who sleeps early and wakes up early really shocked me!! But why did he do that? That’s the question... If only YuChun slept early and woke up early during our Tohoshinki (as five) activities as well. (laughs) Once again, I have to admit that Yuchun's rapping skill is really amazing; I hope that I can compose more songs with Yuchun’s rap. Ah~ There was a interesting incident. (laughs) Once, I was composing a piece, and Yuchun suddenly came in and said, "Change it to this feel~" and he left right after he told me what to do! At that moment, I felt like he was the director, and I’m the worker doing an overtime. (laughs)


- END -

T/N: Some parts were omitted because they have been mentioned over and over again in the previous "COLORS"-related interviews~